G2Link Secures First Round of Private Funding

First Social B2B Business and Credit Rating Platform Is Well Positioned to Reshape B2B Credit


DREXEL HILL, PA – January 22, 2013 — G2Link (www.g2link.com), the first social B2B rating platform provider, announced today its first round of private investment from a group of angel investors that include notable entrepreneurs Edward Sullivan, G2Link CEO and Founder, and John Ratliff, CEO and Founder of AppleTree Answers. The funds will be used to expand the platform, hire team members and accelerate new offerings.


G2Link is the first provider of peer to peer based risk management software for small and medium businesses. It is a cloud-based predictive analytics platform which is used by business professionals to monitor their key relationships. G2Link is currently tracking trust and reputation statistics for more than forty thousand companies.

“We are leading the revolution to change the B2B credit industry,” said Edward Sullivan, G2Link Founder and CEO. “Our platform fundamentally changes the way businesses think about and interact with their customers, vendors and partners. We apply statistics to peer generated data to reduce costs and provide actionable data for our customers. This funding will help to further support existing customers, add and expand our capacity and continue the platform innovation.”

John Ratliff is a seasoned entrepreneur and results-focused executive.Prior to investing in G2Link, John was the CEO and Founder of AppleTree Answers, an integrated communications company based in Wilmington, DE with 22 offices throughout the United States and Puerto Rico. John was chosen as one of 20 representatives from the United States to attend the “Birthing of Giants” conference held at MIT. He was voted in by the MIT Enterprise Forum, Inc Magazine, and Young Entrepreneurs Organization. Ratliff is a graduate of the University of Delaware.

“I am investing in G2Link because they are going to change the way businesses interact — and are bringing exciting innovation to the Business to Business Credit Market,” said John Ratliff. “The existing solutions are expensive, inaccurate and focused on the past. G2Link provides predictive risk alerts that can help companies avoid financial losses.”

Ed Sullivan is a successful entrepreneur who has brought numerous innovations to cloud computing, telecommunications and other industries. Ed founded Aria Systems in 2002 as the first company to offer a cloud-based platform to automate electronic billing processes for subscription and recurring-based business models. Prior to that, Ed founded Laserlink.net, the first “white label” Internet Service Provider, which was acquired by Covad Communications in 2000.

About G2Link

G2Link is now Trust Exchange, the innovation leader in B2B Trust and Reputation for business professionals. Launched in 2012, their platform has been one of the fastest growing applications in the B2B credit industry for the past year. To try the technology with your team, visit: wwww.trustexchange.com.